ConsumerBasket Monitoring
Weekly consumer basket in July 2024
The data refer to the value of the average basket of Food & Non-Alcoholic beverages
8.572
9.236
9.344
9.402
9.508
Weekly proportion cost of the evaluated products in dinar currency
The aim of the research is monitoring the price of average consumer basket at five big retailers of Republic of Serbia. The consumer basket contains the main product categories, such as:
- Grain and grain products
- Vegetables and processed vegetables
- Fruit and fruit products
- Fresh and processed meat
- Fresh and processed fish
- Oils and fats
- Milk, milk products and eggs
- Other food products
- Non-alcoholic beverages
Locations of the last wave:
Novi Sad, Belgrade, Nis, Kragujevac
Time period of the last data collection:
12-14th July 2024
Number of available audited products:
N=70
Methodological overview
Composition of the sample
Monitoring is conducted in 4 cities (Belgrade, Novi Sad, Niš and Kragujevac) on monthly bases (on pre-defined and monthly changing days of each month). One (monthly changing) store of all the five retailers are visited in all the four cities, so price is audited in 20 stores altogether per month.
Scope of audited categories and products
Categories to audit were selected according to the official average consumer basket defined by the Serbian Ministry of Internal and Foreign Trade. Altogether 73 categories are audited in each month (food and non-alcoholic drinks).
Definition of categories might change on monthly bases. In these categories the concrete product characteristics are rotated by month.
In all categories concrete product characteristics were defined based on their supply and availability at retailers:
- the most common or most widely available type,
- flavoring,
- package,
- filling weight.
Methodological considerations for monitoring prices
At each stores auditors check the price of all the available products, which meet the definitions of the given category. After that they record the price of the cheapest one (no matter if it is a traditional or private brand). This price will be the reference price of that category in that given store.
When defining the weight of the product to audit, we always mean net weight (the amount, that the costumer can consume).
Price promotions, which are available for all the customers, are taken into account, in that case the promoted price is taken into account when selecting the cheapest product.
Price promotion of loyalty cards are not taken into account when selecting the cheapest product (as not all the customers own it).
Methodology of calculating the basket price
Price of the basket is calculated by retailers based on the official average consumer basket defined by Serbian Ministry of Internal and Foreign Trade (for household size of 3 people).
If a category was not available at any of the stores, the entire category is left from the calculation and in next month it will be replaced with a similar category.
NMS was founded in 1999 and through the time it grew into a company with a 4-million-euro turnover, sixty employees, global platforms in dozens of language adaptations. We have an extensive network of interviewers, co-own the largest online panels in Central Europe and a panel in Southeast Asia, apply the experience we have gained over more than 20 years in the market.
If you have any questions regarding the tracking research, or interested in purchasing the data, contact us at info@nms.rs.
Please be informed that the data and results presented on this website are the part of NMS Hungary Limited Liability Company (company registration number: Cg.01-09-338774 , registered office: 1142 Budapest, Erzsébet királyné útja 125. 102.; tax number: 26678223-2-42, hereinafter referred to as “NMS Hungary”) own research project made available to the public. The research project has been compiled, conducted and the resulting data evaluated according to NMS Hungary’s own research methodology based on generally accepted research standards.
The data presented herein may be viewed without charge, but any use of the data is entirely at the viewer’s own discretion and risk. In doing so, the free user does not enter into a contractual relationship with NMS Hungary. NMS Hungary is solely responsible for the fact that the data published for viewing is true and that the research has been conducted in accordance with generally accepted market research methods. Any further inferences or conclusions drawn from the data, the contextualisation of the data, its use for commercial purposes, including in particular for advertising, or any other purpose, are the sole responsibility of the user.
The non-contained part of the research, its results and the entire research database may be used on a contractual basis and for a fee.